random thoughts on mobile content

Cathy sent me a doc with recent coverage about OverTheAir that includes this interview with Matthew, the master of all things mobile at BBC ;)

Very interesting read (especially if you’re looking into “aggregating mobile content”, or however they call it these days)

Interview: Matthew Postgate (via MocoNews)

This actually reminds me of some other interesting thing I bumped into when talking with a couple of operators that have integrated oneSearch in their portals. As most of you know, until not-so-long most operators had closed portals (what were usually called “walled gardens”) with syndicated content (via several of the beforementioned “mobile content aggregator” deals). However, since recently, they’re all (*ejem* almost) switching to offer open Internet access, and integrate the internet search right on their decks (via Google mobile search, Microsoft Live Mobile, Yahoo oneSearch or even other parties like Medio)

The interesting thing is that even though that trend has been going on for I’d say 1-2 years, when you look at some of these operators’ top queries, it really seems like they’re mostly for in-portal content! Poetically speaking, even though the “garden” is not “walled” anymore, people are still mostly staying in!

open cage

I guess it’s kind of good news for people whose business model is based on selling mobile content but… I guess also not so good for getting there in terms of having an “open” mobile web ecosystem as good and full of interest as the desktop web counterpart. Or maybe it’s just a question of educating the users to know what’s out there and wait for more to come?

Would love to hear your oppinions on this…

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